A business’s most important feature is its people. In our current climate, it is more important than ever to approach businesses on a personal level in addition to a professional basis. Genuine empathy, concern and authenticity can be your biggest assets. Workers everywhere are feeling the pressure of difficult and demanding work environments, the challenges […]
Did you know?…….. Is your team one of the 16%? If yes, congratulations on a job well done. If not, you may be asking how to increase satisfaction with your marketing investments. Marketing2Connect may have the answer for you. We make marketing easy with a team that has the expertise to help determine where to […]
In recent years, inbound marketing has emerged as a critical customer acquisition strategy for companies eager to grow. According to a recent study, as of 2017, 76% of marketers leverage inbound marketing tactics as part of their primary strategy. This trend is in accordance with the facts that over 68% of B2B clients prefer to […]
To grow your sales and revenue, your business needs to build prospect and customer relationships and generate high-quality sales leads. Achieving this requires a strategic and comprehensive approach to demand generation. Demand generation encompasses all of the marketing strategies, programs, and channels you use to build relationships and generate sales leads. The goal of demand […]
In recent years, inbound marketing has emerged as a critical customer acquisition strategy for companies eager to grow. Inbound marketing involves creating and sharing content online through blogging, social media, and search engine optimization (SEO). This helps your company be “found” by potential customers who are already learning about and shopping for the kinds of […]
You may or may not have heard about one of the fastest-growing trends in B2B marketing. However, if you are a business that wants to land large, key accounts, or if you specialize in delivering products or services to a very specific industry, then you need to know about account-based marketing. Account-based marketing focuses your […]