Consistency is Key

Consistency in your message and communications from your business are key in dealing with your customers at all times.  This is especially true in today’s uncertain climate.  As people are working remotely and more and more interaction is being done via digital communications, it is essential that all facets of your business are giving the […]

Let’s Talk About Marketing – Who’s Making it Work?

“It takes more tact and precision than ever to attract, acquire, and retain today’s savvy customers,” says Jon Suarez-Davis, Salesforce Marketing Cloud senior vice president and chief strategy officer. Suarez also notes that 80% of customers say the experience a company provides is as important as its products and services. In order to meet this […]

It All Comes Down to Customer Service and Personalization

Even in today’s uncertain climate, businesses can still retain long-term relationships and customer loyalty by using their intrinsic assets wisely. It all comes down to Customer Service and personalization Customer service has been a focus for business for many years.  Everyone has had good, bad, average and outstanding customer service experiences and the businesses that […]

A Business’s Most Important Feature is Its People

A business’s most important feature is its people.  In our current climate, it is more important than ever to approach businesses on a personal level in addition to a professional basis.  Genuine empathy, concern and authenticity can be your biggest assets.   Workers everywhere are feeling the pressure of difficult and demanding work environments, the challenges […]

Is your team one of the 16%

Did you know?…….. Is your team one of the 16%? If yes, congratulations on a job well done.  If not, you may be asking how to increase  satisfaction with your marketing investments. Marketing2Connect may have the answer for you.  We make marketing easy with a team that has the expertise to help determine where to […]

The Importance of Inbound Marketing for B2B

In recent years, inbound marketing has emerged as a critical customer acquisition strategy for companies eager to grow. According to a recent study, as of 2017, 76% of marketers leverage inbound marketing tactics as part of their primary strategy. This trend is in accordance with the facts that over 68% of B2B clients prefer to […]

buidling leads

Building Customer Relationships and Driving Leads Through Demand Generation

To grow your sales and revenue, your business needs to build prospect and customer relationships and generate high-quality sales leads. Achieving this requires a strategic and comprehensive approach to demand generation. Demand generation encompasses all of the marketing strategies, programs, and channels you use to build relationships and generate sales leads. The goal of demand […]

digital marketing

Inbound Marketing: Cost-Effective Lead Generation to Grow Your Sales

In recent years, inbound marketing has emerged as a critical customer acquisition strategy for companies eager to grow. Inbound marketing involves creating and sharing content online through blogging, social media, and search engine optimization (SEO). This helps your company be “found” by potential customers who are already learning about and shopping for the kinds of […]

account based marketing

Account Based Marketing: The Perfect Strategy for Landing Key Accounts

You may or may not have heard about one of the fastest-growing trends in B2B marketing. However, if you are a business that wants to land large, key accounts, or if you specialize in delivering products or services to a very specific industry, then you need to know about account-based marketing. Account-based marketing focuses your […]