While LinkedIn is known for being a robust professional network, it can also be an ideal place to do inbound marketing. But like any other marketing campaign that supports your overall strategy, understanding marketing campaign metrics will be critical to your success. With over 930 million members across 200 countries and regions worldwide, LinkedIn marketing […]
In a world where every business competes to capture and keep a potential customer’s attention, finding ways to stand out in your marketing is critical. Human-driven storytelling marketing is one of the most effective ways to stand out. According to the Content Marketing Institute’s annual B2B Benchmarks, Budgets and Trends report, content marketing — like […]
Video content creation is an important part of any marketing strategy, and with good reason. According to Wyzowl’s ninth annual State of Video Marketing Survey, 91% of businesses use video marketing — the highest since the survey began. So, as a company, if you’re not already doing so, how do you capitalize on the rise […]
While artificial intelligence (AI) has been around for years, in late 2022, ChatGPT — a tool for creating AI-generated content — exploded on the scene. Setting a record for the fastest-growing user base and reaching 100 million users in the first two months of launch, it’s safe to say that ChatGPT is here to stay. […]
Digital marketing with artificial intelligence (AI) is rising, with the global AI market expected to quadruple over the next five years. While some companies were early adopters and have already started using AI for their digital marketing, many are still reluctant to dive into this technology. Like any other marketing strategy, a strong understanding of […]
2023 is here! And a new year means new trends and the marketing industry is no exception.
As you work on your marketing plans in the coming year, it’s important to remember that while you don’t need to keep up with every single trend that pops up, you DO need to ensure your marketing campaigns are moving with the times.
Check out our 2023 Digital Marketing Trends blog post to get some inspiration and see which trends are hot for the coming year.
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