While LinkedIn is known for being a robust professional network, it can also be an ideal place to do inbound marketing. But like any other marketing campaign that supports your overall strategy, understanding marketing campaign metrics will be critical to your success. With over 930 million members across 200 countries and regions worldwide, LinkedIn marketing […]
In a world where every business competes to capture and keep a potential customer’s attention, finding ways to stand out in your marketing is critical. Human-driven storytelling marketing is one of the most effective ways to stand out. According to the Content Marketing Institute’s annual B2B Benchmarks, Budgets and Trends report, content marketing — like […]
Video content creation is an important part of any marketing strategy, and with good reason. According to Wyzowl’s ninth annual State of Video Marketing Survey, 91% of businesses use video marketing — the highest since the survey began. So, as a company, if you’re not already doing so, how do you capitalize on the rise […]
While artificial intelligence (AI) has been around for years, in late 2022, ChatGPT — a tool for creating AI-generated content — exploded on the scene. Setting a record for the fastest-growing user base and reaching 100 million users in the first two months of launch, it’s safe to say that ChatGPT is here to stay. […]
To grow your sales and revenue, your business needs to build prospect and customer relationships and generate high-quality sales leads. Achieving this requires a strategic and comprehensive approach to demand generation. Demand generation encompasses all of the marketing strategies, programs, and channels you use to build relationships and generate sales leads. The goal of demand […]
In recent years, inbound marketing has emerged as a critical customer acquisition strategy for companies eager to grow. Inbound marketing involves creating and sharing content online through blogging, social media, and search engine optimization (SEO). This helps your company be “found” by potential customers who are already learning about and shopping for the kinds of […]
You may or may not have heard about one of the fastest-growing trends in B2B marketing. However, if you are a business that wants to land large, key accounts, or if you specialize in delivering products or services to a very specific industry, then you need to know about account-based marketing. Account-based marketing focuses your […]